I sat with a seller recently who was completely baffled as to why their neighbor's house sold in under a week, while theirs had been languishing online for over a month. The houses were built by the same developer, yet the market response was night and day. It was a difficult conversation, but I had to explain that the other property did not jus… Read More

I sat with a seller just last week who was entirely convinced their property was worth twenty percent more than the current neighborhood average. I see this frequently when people pour their heart and soul into a property. They look at the memories, the weekend DIY projects, and the garden they nurtured, and they assign a high emotional premium … Read More

I sat with a seller recently who was completely baffled as to why their neighbor's house sold in under a week, while theirs had been languishing online for over a month. The houses were built by the same developer, yet the market response was night and day. It was a difficult conversation, but I had to explain that the other property did not jus… Read More

Driving through Gawler today, I observed the vast range of properties changing hands in our historic town. From the grand old stone villas on the hill to the sleek new builds popping up in the newer estates, every single home has its own unique footprint. It got me thinking about the exact science and the subtle art of figuring out what these pl… Read More

Selling a house is a psychological game. Buyers are not robots. Making decisions based on feelings and justify them with logic. Andrew McKiggan uses this understanding to frame your home. Hitting into their emotions, we achieve a higher sale price.E.g., a buyer walking into a cold, dark home feels sadness or worry. A buyer walking int… Read More